Search Engine Optimization vs. Search Engine Marketing

You have a website but now you want to concentrate on bringing traffic to your website?

This is when Search Engine Optimization and Search Engine Marketing comes to play.  So what’s the difference between the two?

Search Engine Optimization

Search engine optimization (SEO) involves building new websites, or changing existing websites, so that they rank highly in a search engine’s organic listings when users search on terms that are related to the site’s content.

Search Engine Marketing

Search engine marketing (SEM) is the process of promoting and marketing a website through paid listings (advertisements) on search engines.

Here, at Overtime Designs, we can help you with both your search engine optimization and search engine marketing needs.  We can provide you with the following:

  • Build or change existing website to make it SEO-friendly
  • Set-up and manage pay-per-click (PPC) account(s)
  • Train individuals or groups to become self-sufficient